Nigella Lawson's American cookery show The Taste has been cancelled after viewing figures dropped dramatically
Nigella Lawson's ambition to crack America has suffered a huge setback, with the cancellation of her cookery show The Taste.
The
55-year-old initially charmed the States with her saucy double
entendres and figure-hugging 'wiggle dresses'. But viewers lost their
appetite for her reality TV
show – and ratings plunged as dramatically
as her cleavage-baring necklines.
Now executives at the ABC network are about to announce that the show won't be returning for a fourth season.
A
source told The Mail on Sunday. 'Staff have been told to take
alternative employment and not to wait for The Taste to go back into
production – it's over. It had a good run and Nigella is definitely
better known in America now than she was before, but the show was
haemorrhaging viewers.'
The
Taste launched in January 2013, attracting an audience of 5.8 million.
But figures for the last series, which ended in January this year, fell
to less than half that, with a low of 2.7 million.
